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Research Study: "Ambidextrie, Führung und Kommunikation" (Ambidexterity, Leadership, and Communication)


The research study "Ambidextrie, Führung und Kommunikation" preceded the book project "Beidhändige Führung". It contains the data from an in-depth study in the German mechanical engineering industry. 

This research project explored the innovation process of ambidextrous organizations from a communication perspective. With a focus on product innovation in large multinational technology firms, it was analyzed how members of organizations communicate internally in the face of turbulent markets and constant technological change.

The concept of ambidexterity was approached as dynamic capability with simultaneous exploration and exploitation. As the dynamic capabilities view (DCV) spotlights the role of senior management, the study focused on communication of top and senior managers. It connects the DCV based understanding of managerial action with the research on organizational communication building upon communication as a constitutive element for generating innovation.

In a qualitative in-depths case study of a German mechanical engineering firm, it was explored how communication affects the process of product innovation. The findings show different communication patterns for radical and incremental innovation as well as specific patterns promoting ambidexterity.

The data indicate that communicative behavior can be conceptualized as microfoundation of the three classes of dynamic capabilities sensing, seizing and reconfiguring. The communication patterns reflect a bimodal nature of communication describing both information exchange and generation of knowledge.

Some facts:

Julia Duwe

Ambidextrie, Führung und Kommunikation

Publisher: Springer Gabler; 1 edition (June 20, 2016)

304 pages

Language: German

ISBN 978-3-65814587-3


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